Cloverfield (film)

Cloverfield is a 2008 American monster movie produced by J. J. Abrams, directed by Matt Reeves, and written by Drew Goddard. First publicized in advance screenings of Transformers, the project is slated for a January 17 release in New Zealand and Australia, a January 18 release in the United States, and a February 1 release in the United Kingdom. Paramount Pictures is carrying out a viral marketing campaign to promote the film.

Tagline: Some Thing Has Found Us

Cast

Lizzy Caplan - Marlena Diamond

Jessica Lucas - Lily Ford
T.J. Miller - Hud Platt

Michael Stahl-David - Rob Hawkins

Mike Vogel - Jason Hawkins
Odette Yustman - Beth McIntyre

Anjul Nigam - Bodega Cashier

Margot Farley - Jenn

Theo Rossi - Antonio
Brian Klugman - Charlie

Kelvin Yu - Clark

Lili Mirojnick - Lei
Ben Feldman - Travis
Elena Caruso - Party Goer
Vakisha Coleman - Party Goer

Will Greenberg - Party Goer
Rob Kerkovich - Party Goer
Ryan Key - Party Goer

Hisonni Johnson - Party Goer

Rasika Mathur - Party Goer
Baron Vaughn - Party Goer
Charlyne Yi - Party Goer
Roma Torre - Herself
Rick Overton - Frantic Man

Jason Cerbone - Police Officer
Billy Brown - Staff Sgt. Pryce
Scott Lawrence - Lead Soldier

Jeffrey De Serrano - Soldier

Tim Griffin - Command Center Officer

Chris Mulkey - Lt. Col. Graff

Jason Lombard - Second Medic

Jamie Martz - Helicopter Pilot

J. J. Abrams conceived of a new monster after he and his son visited a toy store in Japan. He explained, "We saw all these Godzilla toys, and I thought, we need our own [American] monster, and not King Kong, King Kong's adorable. I wanted something that was just insane and intense."[9] In February 2007, Paramount Pictures secretly greenlit Cloverfield, to be produced by Abrams, directed by Matt Reeves, and written by Drew Goddard. The project was produced by Abrams' company, Bad Robot Productions.

The poster for Escape from New York (1981) inspired the scene of the decapitated head of the Statue of Liberty in CloverfieldThe casting process was carried out in secret, with no script being sent out to candidates. With production estimated to have a budget of $30 million, filming began in mid-June in New York.[10] One cast member indicated that the film would look like it cost $150 million, despite producers not casting recognizable and expensive actors.[8] Location filming, shot in digital video using hand-held video cameras took place on Coney Island, with scenes being shot at Deno's Wonder Wheel Amusement Park and the B&B Carousel. Some interior shots were filmed on a soundstage at Downey, California. The film was edited to look like it was filmed with one hand-held camera, including jump cuts similar to ones found in home movies. Director Matt Reeves described the presentation, "We wanted this to be as if someone found a Handicam, took out the tape and put it in the player to watch it. What you're watching is a home movie that then turns into something else." Reeves explained that the pedestrians documenting the severed head of the Statue of Liberty with the camera phones was reflective of the contemporary period. "Cloverfield very much speaks to the fear and anxieties of our time, how we live our lives. Constantly documenting things and putting them up on YouTube, sending people videos through e-mail - we felt it was very applicable to the way people feel now," the director said.

The decapitated head of the Statue of Liberty was inspired by the poster of the 1981 film Escape from New York, which had shown the head lying in the streets in New York despite not appearing in the film itself. According to Reeves, "It's an incredibly provocative image. And that was the source that inspired [producer] J.J. [Abrams] to say, 'Now this would be an interesting idea for a movie.'"

The film was titled Cloverfield from the beginning, but the title changed throughout production before it was finalized as the original title. Matt Reeves explained that the title was changed frequently due to the hype caused by the teaser trailer, "That excitement spread to such a degree that we suddenly couldn't use the name anymore. So we started using all these names like Slusho and Cheese. And people always found out what we were doing!" The director said that "Cloverfield" was the government's case designate for the monster, comparing the titling to that of the Manhattan Project. "And it's not a project per se. It's the way that this case has been designated. That's why that is on the trailer, and it becomes clearer in the film. It's how they refer to this phenomenon [or] this case," said the director

Visual effects supervisor Phil Tippett and his company Tippett Studio were enlisted to develop the visual effects for Cloverfield. Since the visual effects were incorporated after filming, cast members had to react to a non-existent creature during scenes, only being familiar with early conceptual renderings of the beast.

Plot

Five young New Yorkers throw their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives."
Filmmakers decided to create a teaser trailer that would be a surprise in the light of commonplace media saturation, which they put together during the preparation stage of the production process. The teaser was then used as a basis for the film itself. Paramount Pictures encouraged the teaser to be released without a title attached, and the Motion Picture Association of America approved the move. As Transformers showed high tracking numbers before its release in July 2007, the studio attached the teaser trailer for Cloverfield that showed the release date of January 18, 2008 but not the title. A second trailer was released on November 16, 2007, which confirmed the title.

The studio had kept knowledge of the project secret from the online community, a cited rarity due to the presence of scoopers that follow upcoming films. The controlled release of information on the film has been observed as a risky strategy, which could succeed like The Blair Witch Project (1999) or disappoint like Snakes on a Plane (2006), the latter of which had generated online hype but failed to attract large audiences. Chad Hartigan of Exhibitor Relations Co.

Puzzle websites containing Lovecraftian elements, such as Ethan Haas Was Right, were originally reported to be connected to the film.[20][21] On July 9, 2007, producer J. J. Abrams stated that, while a number of websites were being developed to market the film.

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