American Express info on the website company
American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses.
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American Express executives discussed the possibility of launching a travel charge card as early as 1946, but it was not until Diners Club launched their own card in March 1950 that American Express began to seriously consider the possibility. At the end of 1957 American Express CEO Ralph Reed decided to get into the card business, and by the launch date of October 1, 1958 public interest had become so significant that they actually issued 250,000 cards prior to the official launch date. The card was launched with an annual fee of $6, $1 higher than Diners Club, to be seen as a premium product. The first cards were paper, with the account number and cardmember's name typed. It was not until 1959 that American Express began issuing embossed ISO 7810 plastic cards, an industry first.
American Express was founded in 1850, in Buffalo, New York, as a joint stock corporation that was a merger of the express companies owned by Henry Wells (Wells & Company), William Fargo (Livingston, Fargo & Company), and John Butterfield (Butterfield, Wasson & Company), as an express business. American Express first established its headquarters in a building at the intersection of Jay Street and Hudson Street in the TriBeCa section of Manhattan, and enjoyed a virtual monopoly on the movement of express shipments (Goods, Securities, Currency, etc.) throughout New York State. In 1874, American Express moved its headquarters to 65 Broadway in what was becoming the Financial District of Manhattan, a location it was to retain through two buildings.
Offices
American Express Tower (tallest, left) in New York CityIn April 1986 American
Express moved its headquarters to Three World Financial Center in New York City.
The 51-story building was an architectural triumph and noted as a significant
and important addition to the city. After the events of September 11, 2001, American
Express had to leave its headquarters temporarily as it was located directly opposite
to the World Trade Center and was damaged during the fall of the towers. The American
Express tower became the backdrop to efforts in rescue, recovery, and reconstruction
at Ground Zero. The company began gradually moving back into its rehabilitated
building in 2002.
The company also has major offices in Fort Lauderdale, Salt Lake City and Phoenix. The main data center is located in Phoenix, with a secondary back-up facility in the Boston area.
Amex Canada is based just north of Toronto, in the City of Markham.
American Express has a European Service Center in Brighton, England. It is a large 1970s-built white tower block, surrounded by several other smaller offices around the city. The official UK HQ is located in London at Belgrave House on Buckingham Palace Road, SW1; other important UK offices are based in Sussex at Burgess Hill.
The Asia-Pacific Headquarters is located in Singapore, at 16 Collyer Quay.
The headquarters of the Latin America & Caribbean division is in Miami.
To this day, American Express continues to use celebrities in their ads. Some notable examples include a late 1990s ad campaign with comedian Jerry Seinfeld, including the two 2004 webisodes in a series entitled The Adventures of Seinfeld and Superman. In late 2004, American Express launched the "My life. My card." brand campaign (also by Ogilvy & Mather) featuring famous American Express cardmembers talking about their life. The ads have featured actors Kate Winslet, Robert De Niro, Ken Watanabe, Duke University basketball coach Mike Krzyzewski, Comedian and talk show hostess Ellen DeGeneres, Professional golfer Tiger Woods, US Open tennis pros Venus Williams and Andy Roddick, Chelsea Football Club manager José Mourinho, and film directors Martin Scorsese, Wes Anderson and M. Night Shyamalan among others.
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