Franchising is used to expand a business and distribute goods, and services. A franchise happens when a business "Franchisor", licences its trade name and operating methods to an individual or group (Franchisee), in exchange a franchisee usually pays the franchisor an initial fee (called the franchise fee), and a continuing fee called a royalty.
In emerging industries franchising can act as a stabilising force, and as a force of consistency and as a way of educating new entry businesses in an industry. Often franchises can give business advice to skilled people who have skills for the industry but no experience of planning a business.
There are two types of franchising
Product
distribution franchises
The franchisee Sells products made by the franchiser.
Often popular with fizzy drink manufacturers.
Business Format Franchises
A format is sold such as trade name, design, logo, and operating system.
The franchise is often trained in how to provide these services.
A confidential
operating and procedure manual is used to guide the franchisee.
Franchises can provide different opportunities, even in the same industry.
Types of
franchise available
Single unit where the franchise just has one shop or
centre.
Multi Unit Where the franchise has numerous shops.
An
"area development" agreement determines what area is granted to the
franchise.
A Master franchise is when a franchisee can sell franchises in an area to other franchisees.
Mass gathering locations are a useful place to put franchises such as an airport, or mall.
Opening up a business can
cost more than the fees. Money is needed to maintain the business before
the company can make a profit, especially during the learning curve, remember
the training cost.
In the USA the UFOC is the Uniform Franchise Offering
Circular is designed to give the frnachisee a guide of what to do.
In many nations and States in the USA there is a rule that a potential franchise cannot sign a UFOC for a certain period of time. The franchisee must be given a cooling off period to research the franchise.
Advice
Get training before and
after starting the franchise. Often a field consultant is used to examine how
well franchises are doing.
Where is the best location a mass gathering location is important in some businesses but in some this would be paying a high rent or house price for space that is not required,
When establishing a location research the surrounding area, is the area saturated, does it have traffic links, how is safety, is it easy to get employees, size, appearance, visibility, environmental concerns, hidden cost.
Avoid encroachment onto another franchisees area.
Do market research
Make sure the stuff you buy from the franchise
company is not at prices that the franchisee would have to sell at a loss. Often
some companies us a con where they use the monopoly of being a company's supplier
to raise prices and make excessive profit on the company.
When evaluating
a vendor make sure there is a consistent product, delivery is consistent, pro
advice on pricing, sensible credit terms, documentation that is clear and detailed.
Often franchisees can join together and can even act as unions to change the system.
Customers accept consistency from a franchisee.
When trying
to innovate and develop ensure the agreement allows this.
If the franchise
goes well it might be an idea to set up more franchises make sure the agreement
can allow this.
Questions to ask before buying a franchise
Has
the franchisee genuinely researched the franchise,
Can a hobby be a business
Can such a franchise be afforded
Can the franchisee run a business.
Does the franchise have a history of legal issues
Is it likely to be a profit
making franchise
Is the franchiser making money from the franchise business
Does the franchiser understand franchising,
Wanring:
Watch
out for franchisee wannabes, and con artist companies, often some companies will
try to defraud potential franchisees with fees that cover more than the franchisee
can afford. Some create unrealsistic quality standards, that the franchisee cannot
really meet. Some franchise companies do not provide help for the franchisee.
Franchises often
Famous franchises KFC,
Franchise
opportunities
Fast food
Vending machines
Car repair
Private
doctor surgery
Private dentist
Car cleaning
Carpet cleaning
Foreign terms for Franchising
Franquicia = Spain
Francizo = Esperanto
birthplace of Australian PMs
birthplace of Canadian PMs
birthplace of Irish PMs
birthplace of European Union presidents
Birthplaces of Welsh First ministers and other Welsh politcal leaders
An Index of web pages on the subject of shares, stocks, FOREX and Finance.
An Index of web pages on Geography
An Index of web pages on the subject of shares, stocks, FOREX and Finance.
A to B - B to A Travel and fact guide
Birthplaces of Scottish First ministers, and other Scottish leaders
Worst regiemes of the 20th century
Every election UK general election result from 1900
wall famous wall structures such as great wall of china
gates famous gate structures such as Brandenburg gate
solar system record breakers Record breaking facts about each planet of the solar system
weather A website looking at climate and NWP prediction computer models.
Supercomputer development of supercomputer technology
River main rivers of the planet.
Bank history History of banks