Enterprise Marketing Management (EMM) is the system based management of the marketing function whereby marketing effectiveness and efficiency are optimized 24/7. The capability of an enterprise consists of:

1. End to end integrated marketing processes and metrics

2. technology solution to support and embed these processes

3. organization with right skills and culture to adopt capability

EMM brings to marketing the discipline of process, metrics and systems based management that revolutionized the supply side of the organization. It is an improvement on its late 90s predecessor, Marketing Resource Management. EMM is referred to as Marketing Operations Management.

The Marketing Resource Management (MRM) industry, including software vendors such as Aprimo and Unica, provides software infrastructure to assist organizations with Marketing Operations Management. This forms the technology backbone to essential alignment of people, process and technology, critical to effective Marketing Operations Management strategy.

An Index of web pages on the subject of shares, stocks, FOREX and Finance.

Index of web pages on the subject of shares, stocks, FOREX and Finance.