The vast majority of tourist arrivals in New Zealand come through
Auckland Airport which handled over eleven million passengers in 2004. Popular
destinations include Rotorua, Waitomo Caves, Milford Sound and Queenstown. Many
tourists travel large distances through the country during their stays, typically
using coach lines or hire cars.
New Zealand is a popular destination for a number of countries in Asia and worldwide. New Zealand was also named the best overseas holiday destination in a The Daily Telegraph poll, the United Kingdom's largest such poll. Since the start of a 2000 advertising campaign by Tourism New Zealand, there has been a 61% increase in the number of Britons coming New Zealand.
Tourism New Zealand, the country's official tourism agency, is actively promoting the country as a destination worldwide. Recent activities include a NZ$7 million campaign in China, concentrating on Shanghai, and cooperating to produce a New Zealand tourism layer for Google Earth, the first country to receive such a treatment.
Environmental impacts
Public concern over the environmental impacts of air travel may threaten tourism growth in New Zealand, as almost all tourists fly long distances to reach New Zealand. However, Ministry of Tourism data predicts a four per cent annual growth in tourist numbers in New Zealand, with 3.2 million tourists annually to be reached in 2014.
It is however unclear how New Zealand's carbon-neutral policy will affect future tourism - with some researchers arguing that the carbon emissions of tourism are much higher than generally considered, that their offsetting or mitigation will be very difficult, and that this poses a serious threat to the country's major source of foreign income.
Domestic travel
Periodic campaigns are also directed at New Zealanders, urging them to travel within New Zealand instead of overseas, due to a perception by the tourism industry that too many New Zealanders are travelling to Australia or other countries instead of domestically. Perhaps the best known slogan is "Don't leave town until you've seen the country". However, due to lack of competition, fares for some domestic flights can be higher than those for flights to, for example, Australia.
Domestic tourism was worth NZ$7.6 billion (including transport costs) in the year ending March 2007, a growth of 9.1 per cent on the year before. Domestic tourism itself was growing by 1 to 1.5 per cent a year in the recent years, as noted by the Ministry of Tourism
Tourist activities
See also: Tramping in New Zealand and Camping in New Zealand
Popular tourist activities in New Zealand include sightseeing, adventure tourism, tramping (hiking) and camping. Direct flights from Australia to Queenstown have also boosted overseas winter tourism. Ecotourism is also become an increasing segment of the tourism market, and both tourism spends and trip duration are relatively high, due to the remote location of the country attracting few short-trip visitors.
See also
* Tourism New Zealand, official tourism agency
* Tolkien tourism,
on the effects of the Lord of the Rings movies
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